If you think widgets are simply made for impressing people, guess again. These technological innovations are likewise marketing tools in play today especially for business ventures that use the web as its alternative resource in operations. Widgets development is one thing but placement in proper channels is another. Placement for distribution will carry with it additional costs and while we tend to ignore this side of widgets, they are profitable for the developers if you think of it.
You can just imagine the number of people who will download and install widgets these days. Acting as a medium towards bringing updates and applications right on the very desktop of their patrons, their engagement fee alone can exhaust an advertiser’s budget. So you can just imagine the amount to invest in widget technology, all for the sake of making right business online.
Taking it as a business perspective with strategic directives, widgets are indeed something that can be similar to common marketing channels we use today. Advertising will always have its budget allocation but when you talk about web advertising, it is entirely different.
Advanced investments in widgets today are expected to pay off in the end. There will always be finance risks towards advertising and promotional activities. But if the returns offer a lucrative return, then why not? Just consider the number of users who go online today. Make a ratio on the probability of penetrating these millions of audiences and you may end up considering this investment as peanuts compared to what you can look forward to as far as revenue generation is concerned.
“Everyone has their hand out for payment along the way and it can be a real drag on a campaign,” said Daniel Taylor, senior analyst of digital advertising at The Yankee Group, Boston. Debra Aho Williamson, senior analyst at eMarketer, echoed Taylor’s sentiment: “When I look at the widget marketplace, I think back to the days of the Web when Web developers had their hands out for everything too.” Marketers are projected to spend $40 million this year, up from $15 million last year, toward creating, promoting and distributing widgets, per eMarketer, New York. That figure represents about 2.5% of the $1.6 billion expected for U.S. social network ad spending, up from 1.6% of the $920 million spent on social network advertising last year.
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